REP Fitness is expanding into Europe through a direct-to-consumer model. REP EU will not be going through distributors, which will help keep prices comparable to the USA.

REP Fitness has partnered with Fitness Engros from Denmark and Innovex Fitness from the Netherlands. Both partners are well-regarded in the European fitness industry and bring valuable local market expertise and distribution networks to the venture.

Now!

No, there won't be a separate website for European customers. Repfitness.com will be open to European customers, but with local language and currency options available. Users will be able to select their country in the top left navigation on the site

We are planning to be available to ship to the following countries: 
Austria
Belgium
Bulgaria
Croatia
Cypris
Czech Republic
Denmark
Estonia
Finland
France
Germany
Hungary
Italy
Latvia
Lithuania
Luxemburg
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden

More countries coming soon!

We will be offering a full suite of REP products to our European customers, and plan to continue to add more as REP continues to innovate.

Yes. We've partnered with Fitness Engros and Innovex to establish distribution centers located centrally in Europe so we can ship directly to customers. 

The expansion will make REP's premium fitness equipment more readily available to both home and commercial gyms across Europe. By maintaining high standards of service and product quality through local partnerships, REP aims to improve customer satisfaction and support Europeans in achieving their fitness goals with the best equipment available.

No - we have partnered with Fitness Engross and Innovex, using their expertise in European distribution to be able to sell directly to our European customers from repfitness.com with the same shopping experience and customer service that our US customers love.

This question is a bit more complex. However, our strategy right now is to roll out brand new products in the USA and ensure the quality and feedback is perfect. Why do we take this approach? Our goal is always to have an extremely high quality standard, but sometimes mistakes happen. We have a staff of over 200+ in the USA along with a large team who works to keep our quality standards high at both our factories and distribution centers. If anything isn't correct, we are able to take corrective action in the USA and at our factories. This ensures as we ramp up production and release our brand new products globally, we have worked out any potential issues. We are passionate about what we do, and our goal is to get our awesome brand new equipment into as many hands possible as fast as possible.