REP Expands into Europe

By: Aimee Heckel
Updated On: May 27, 2026
A REP lifting belt

REP Fitness, known for its innovative, high-quality gym equipment, is thrilled to announce its expansion into Europe.

This move is set to revolutionize the availability of REP's top-tier products for home and commercial gyms across the continent. It marks a significant milestone in REP's mission to deliver excellence directly to European fitness enthusiasts and professionals.

Woman lifting on a bench


A Proven Track Record

After successfully growing across the United States (with free shipping in the continental U.S.) and into other markets --including Canada, the UK, Australia, South Korea, Japan, and the Philippines -- REP is now bringing its cutting-edge strength equipment to Europe.

Global Commitment to Quality and Innovation

This expansion is a testament to REP's dedication to making premium fitness equipment accessible worldwide. With a focus on quality, innovation, and customer satisfaction, REP is poised to positively impact the European fitness industry. From beginners to professionals, from home gyms to commercial facilities, REP has been a trusted name in the USA for over a decade—now it's Europe’s turn.

Expanding to Over 20 European Countries

REP’s popular strength equipment is now available in more than 20 European countries, including:

  • Austria
  • Croatia
  • Estonia
  • Germany
  • Italy
  • Netherlands
  • Romania
  • Spain
  • Belgium
  • Czech Republic
  • Finland
  • Hungary
  • Latvia
  • Poland
  • Slovakia
  • Sweden
  • Bulgaria
  • Denmark
  • France
  • Ireland
  • Luxembourg
  • Portugal
  • Slovenia

Beyond Europe

REP’s reach goes beyond Europe. In 2022, REP expanded to Canada and continues to grow its product offerings. REP products are also available in Australia, South Korea, Japan, and the Philippines through authorized distributors.

What This Means for Europe

For European fitness enthusiasts and professionals, this expansion means access to the high-quality, innovative gym equipment REP is known for. Whether setting up a home gym or outfitting a commercial facility, REP’s equipment meets the highest standards of performance and durability.

This is just the beginning, too. REP plans to continue expanding to ensure even more people around the world have access to its innovative and quality products.

Aimee Heckel, CPT, is a health and fitness journalist with over 20 years of experience. She set an all-time world-record deadlift in her division across all powerlifting federations at Mr. Olympia. In addition, she earned a national deadlift record and 18 Colorado state records. Heckel also has nine world records in grip sport, a pro card in natural figure bodybuilding, four first-place bodybuilding titles, and was named IPE Ms. Colorado Figure.

This article was reviewed by Rosie Borchert, NASM-CPT, for accuracy.

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