Inside REP’s New Colorado Showroom: Come Feel the Difference

When you think about REP, your mind likely goes to strength and conditioning equipment, apparel, and nutrition products. All that is central to who we are, but we have another part of our identity that’s ingrained across everything we do: our Colorado roots. After all, the Centennial State is where we were founded in 2012 by two brothers in a small garage, and it’s where most of our team lives and works.

We’ve grown a lot since our bootstrap beginnings — expanding overseas and adding showrooms in California and Pennsylvania — but, at the end of the day, we still proudly wear our “Colorado-based" badge.

Given all the love we have for our home state, it’s only fitting that our next chapter unfolds right here with the grand opening of our 9,000-square-foot Colorado Showroom in Lafayette on September 26 — our largest retail space yet.

Read More: Redefining Gym Retail: REP Announces Flagship Showroom Grand Opening in Colorado

Why We’re Opening the Colorado Showroom

We're sure you nerd out over strength equipment as much as we do, so you know that the best part of getting new gear is the moment you finally get your hands on it. So why wait on that feeling until after you've paid for it? We can describe a barbell's knurling all we want, but feeling it is entirely different. That's what the Colorado Showroom is for.

Although we have other showroom locations, it only makes sense to have one just a stone’s throw from our headquarters to put our best and latest gear front and center. Becoming your strongest, most capable self means training on equipment you trust — and we see the Colorado Showroom as the place where we can earn that trust.

Kelli Kremer, REP's Director of Retail Stores, has been shaping what this space should feel like since before the doors opened.

“We’re excited to officially open our Colorado Showroom,” Kremer says. “REP’s roots are in the mountains, and this state-of-the-art space brings that spirit to life, giving fitness enthusiasts a place to find their freedom in movement, explore mock gym setups and virtual studio designs, and build a gym that’s uniquely theirs.”

Here's what that looks like on the floor.

What You’ll Find in Store

We’re a company built by lifters, for lifters, and that’s on full display across our Colorado Showroom’s two floors, including:

• The Strive™ Curved Treadmill and the Strive™ Air Bike featuring VPR™ from our new cardio line
• Racks, benches, barbells, dumbbells, kettlebells, and training accessories
• An extensive collection of REP apparel
• A dedicated space stocked with all the Purist® Nutrition supplements

The first floor is all about the home gym. Walk through mock setups built for real basements and garages, so you can picture your whole build before buying a single piece of it. That's where you’ll find the consultation area, too.

Upstairs is more geared toward commercial buyers — independent and franchise gyms, universities, schools, and rec centers, as well as police, fire, and military facilities. The space doubles as a training and content studio, too.

The biggest draw of getting to check out all this equipment in person? You can try before you buy and take select, in-stock items home the same day. Anything that can't go out the door with you ships free, just like ordering online.

The Grand Opening: A Pardio Like No Other

Celebrating any major milestone calls for a party. But why stop there when you can have a “Pardio”? That’s “party” plus “cardio” (c’mon... we are a fitness company).

Held on the showroom’s opening day, the Pardio included a ribbon cutting with the Lafayette Chamber of Commerce, live music, food trucks, yard games, Purist® Nutrition samples, giveaways, and a live hat-printing station.

Don’t worry if you missed the Pardio; it was just the start. The showroom is open year-round, with more on the calendar, including events with our partner, the Denver Summit FC professional women’s soccer club.

Read More: Denver Summit FC Names REP Fitness as Club’s Fitness Equipment Supplier

Plan Your Visit

Colorado has been in our DNA since day one, and that continues with the opening of our new retail location. Visit our Colorado Showroom page to learn more, and come feel the difference in person.

FAQs

Where’s the REP Colorado Showroom located?

The REP Colorado Showroom is located at 1495 Overlook Drive, Building B, Lafayette, CO 80026.

What are the REP Colorado Showroom hours?

The REP Colorado Showroom is open Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from 12 to 5 p.m.

Can I try equipment before I buy it?

Yes, that's one of the key drivers behind the showroom. You can sit in a rack, feel a barbell spin, adjust a bench, and run on the treadmill before committing to anything. Our team is on the floor to answer questions and walk you through all the gear.

Can I take equipment home the same day?

Yes, you can buy and take select, in-stock items home the day of your visit. Anything else ships free — the same as ordering online.

Do I need an appointment to meet with a REP specialist?

No appointment needed — walk-ins are always welcome. If you'd rather lock in a specific time, we recommend booking your in-person consultation ahead of time, especially in the weeks right after opening. Consultations are free, and a retail specialist can work through equipment selection, space planning, and budget with you. Live too far away to visit? You can book a virtual showroom consultation instead.